How to Sell on Yanggah: A Quick Guide for New Vendors

If you have just joined Yanggah as a seller, this guide walks you through the whole thing, calmly, from start to finish. No jargon, no assumptions. By the end you will know what Yanggah is, what you can sell, how to get verified, and how to go from "I just signed up" to "I just made my first sale." Take it one step at a time. You do not need to do everything today.

First, what is Yanggah?

Yanggah is a marketplace built to bring African fashion and craftsmanship to buyers around the world. You are not just listing items on yet another store. You are a partner in something with a point of view. Every piece you upload carries your name, your story, and your craft, and the platform is built to protect both you and the people buying from you.

A few things that matter from day one:

• You get paid safely. Buyers' money is held in escrow and released to you after delivery is confirmed, or auto-released by the platform's rules. No chasing people for payment.
• Buyers can be anywhere. They can pay in their own currency, while you keep working from your local setup and get paid in yours.
• No upfront cost. There is no listing fee and no monthly subscription. Yanggah only earns when you earn.
• You get your own storefront. Once you are verified, you get a public store page with your brand, your story, and your full catalogue, plus a link you can share anywhere.
• You are not on your own in a dispute. If a buyer raises an issue, the platform follows the evidence and mediates fairly.

What you can sell on Yanggah

Yanggah is about more than clothing. If it is part of the look, made with care and worth choosing, it belongs here. That includes:

• Clothing and garments: ready to wear, tailored, traditional, and contemporary pieces.
• Beads and adornment: luxury ileke beads, waist beads, and statement jewellery.
• Headwear and caps: aboki caps, fila, gele, hats, and other headwear.
• Footwear: handcrafted and designer shoes, sandals, and slippers.
• Accessories and more: bags, belts, scarves, fabric by the yard, and other finishing pieces.

The thread that ties it together is quality and authenticity, not one single category. If you make or curate something that fits the standard, you can sell it here.

Step 1: Apply to become a vendor

Click Sell on Yanggah to start a short application. It asks for:

• Your business: name and a short description of what you make and what makes it distinctive.
• Contact details: your email (already linked to your account) and a phone number.
• Where you are based: address, city, region, country. Your payout currency is set automatically from your country, so you do not have to think about it.
• One verification document. You choose one of two options: a government ID (ID card, passport, or driver's licence), or a business registration document (Companies House in the UK, CAC in Nigeria, and similar).

A quick tip: if you have a business registration document, use it. Because it can be checked against an official register, it is often approved faster than a personal ID. Accepted file types are JPEG, PNG, WebP, or PDF, up to 10 MB. Then submit your application.

Step 2: While you wait for review

Your application goes to pending review. This is normal. Yanggah is curated on purpose, and that is part of why buyers trust it.

• If you are approved, you will land in your vendor dashboard.
• If something needs fixing, you will see the reason and can simply update your details and resubmit. Your information is saved, so you are not starting over. Treat it as refinement, not rejection.

Step 3: Read the Partner Guide

Inside your dashboard there is a built-in Partner Guide. It is short and covers the things that genuinely move the needle, especially photography, which is the single biggest difference between products that sell and products that get scrolled past.

The short version on photos:

• Do: model or neatly dressed mannequin shots, clean backgrounds, good lighting, portrait orientation, and close shots that show texture and detail.
• Avoid: blurry or dark photos, busy backgrounds, watermarks, and flat garments laid on the floor.
• Specs: at least 1000 x 1250px (1500 x 1875px or higher is better), JPG, PNG, or WebP, up to 5 images per product.

Buyers cannot touch the fabric, so your photos have to do that for them.

Step 4: Set up your store

Your dashboard has a "Complete your store" checklist with a progress bar. Knock these out and you are properly open for business:

1. Upload a store logo
2. Write a store description
3. Add your payout details. This is the one that actually lets money reach you, so do not skip it. You will see a reminder at the top of the dashboard until it is done.
4. List at least one active product

Your dashboard is also your home base after that. It shows your revenue, pending orders, top sellers, low stock alerts, and a Store Health score, built from things like how reliably you fulfil orders, your ratings, and how quickly you respond to buyers. Higher health means more buyer trust.

Step 5: List your first product

From the dashboard, go to Products and add a product. Give it strong photos, a clear title, an honest price, and your stock quantity. Then comes the part people skip: tell the story of the piece. What is it, what is it made of, what makes it special?

One note on cultural respect. If you describe a piece as drawing from a specific tradition (Yoruba, Igbo, Hausa, Kente, Aso Oke, and so on), make sure that is accurate. It matters to buyers and to the communities behind the craft.

Your product may be reviewed before it goes live. You will see anything pending approval or needing attention right on your dashboard.

Step 6: Handling orders

When an order comes in, you move it along through clear stages, and the dashboard gives you one button at a time so you always know the next move:

Confirm Order, then Start Production, then Mark Ready to Ship, then Mark as Shipped, then Delivered.

When you mark something shipped, add a tracking number, and a tracking link if you have one, so the buyer can follow it. Once delivery is confirmed, the funds held in escrow are released to you. That is the loop: confirm, make, ship, get paid.

Step 7: Getting paid and growing

• Earnings shows your payouts and what is held in escrow.
• Promotions lets you create discount codes.
• Storefront is where you shape your branding and story.
• Reviews is where you read buyer feedback and keep an eye on your rating.

And when you are ready to bring buyers in, share your store link, not just one product. Drop it in your Instagram bio, TikTok profile, WhatsApp status, X bio, or Facebook page, anywhere people already find you. A catalogue link keeps buyers browsing your whole collection instead of bouncing after one item.

Your first week checklist

• Submit your vendor application with one verification document
• Get approved, or update and resubmit if asked
• Skim the Partner Guide, especially the photography section
• Add your logo, store description, and payout details
• List your first product with great photos and a real description
• Share your store link in one place you already post

Welcome aboard. We are genuinely glad you are here, and we cannot wait to see what you make.